Pantene | Snapchat Lens
ABOUT THE PROJECT
How do you create a Snapchat lens for New Year's Day that stands out when every other brand is trying to do the same? By creating a lens using the most famous locks in the world, Selena Gomez's.
My team worked closely with Snapchat to develop a lens that not helped celebrate the new year but received engagement from not only our target audience but all Snapchat users. The result: a highly successful lens that received attention from users all over the country.
Agency: Grey New York
Roles: Content Strategy I Creative Direction
