Pantene | Ambassador Launch

ABOUT THE PROJECT

When it comes to bad hair days, most curly girls blame the weather for their frizz. But the truth is, if your hair is strong, the weather doesn't stand a chance. So how do we break this age old belief? By bringing in the ultimate curly girl, Jillian Hervey.

Our new campaign centered around Jillian's strong, beautiful curls and the messaging that when your hair is strong, nothing can get in its way, not even mother nature herself.

Agency: Grey New York 

Roles: Copywriter   I Target Research   I Production and Edit oversight   I Creative Direction