ORAL-B | A MOUTHFUL OF ANSWERS

ABOUT THE PROJECT

Everyday, hundreds of thousands of people search for questions relating to their teeth and gums. And who better to provide answers than the world's most trusted toothbrush brand, Oral-B. My team was challenged with finding a unique way to answer the top searched oral care questions on the web.

I began by researching each individual topic to determine the top keywords in that category. From there, I wrote a "Magna Carta" about each subject which served as a base for the content we created. We ultimately chose to use infographics and bite size content to talk about these sensitive subjects in a surprising, education, and even fun way.

CLIENT SERVICES

Writer

Research

Search Optimization

Creative Direction

Animation Direction