ABOUT THE PROJECT
As a lead writer for CRM campaigns, my goal is to highlight the main product features for each persona we are targeting in a clear way while making sure the tonality of the brand comes through.
Agency: Grey New York
Roles: Copywriter I Creative Strategy
User-centered writer, strategist & creator.
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Senior Copywriter @ VaynerMedia 2018-present
Copywriter @ Grey New York 2015-2018
Copywriter @ Publicis Worldwide 2013-2015
General Assembly
UI/UX Design Circuit
Fashion Institute of Technology
Advertising Design
