Pantene X Flywheel
ABOUT THE PROJECT
Pantene developed a limited partnership with Flywheel to encourage women to not only keep their bodies fit, but their hair as well. Our challenge? Develop a seamless campaign that bought both brand platforms to life.
My team developed 'Fuel Your Strong', a campaign that celebrated women's strength and celebrated the hard work they put into keeping their bodies and their hair in shape. We took over a Flywheel studio in Manhattan and invited influencers, editors, and enthusiasts to come and not only fuel their body, but their hair. The class for the evening was led by Flywheel founder Ruth Zukerman and a surprise performance by Pantene ambassador Jillian Hervey really got people moving. As a special bonus, everyone was invited to get their hair fueled by Pantene at the dry bar next door, kicking off the partnership with a bang.
Agency: Grey New York
Roles: Copywriter I Content Strategy I Event Activation I Merchandise Design I Partner Relations
