Ally Bank | March Madness

ABOUT THE PROJECT

Without being an official sponsor of March Madness, Ally needed a way to develop engaging content that cut through the clutter and delivered their brand message to basketball fans across the country.

So we created a campaign that centered around the one thing all fans do regardless of their team loyalties – betting. But this time around, we wanted people to bet on themselves and not the game. Through a series of fun infographics we highlighted the astronomical odds of actually winning a March Madness bracket and encouraged them to save this year and "Bet on Yourself". The campaign was very successful and received high engagement across platforms, especially on Snapchat. This resulted in Snapchat insisting that we continue running it for an additional 2 weeks. Now that's what I call a slam dunk.

Agency: Grey New York 

Roles: Copywriter   I Creative Strategy   I Content Strategy   I Creative Direction