Ally Bank| Hands-Free Banking

ABOUT THE PROJECT

After launching their voice-activated virtual assistant on their mobile app, Ally needed a unique way to raise awareness across their social channels about this new feature. 

My team created a series of videos featuring fingers taking a vacation alongside the message, “with mobile banking this easy, your fingers can take the day off”. We built highly detailed miniature sets, created costumes, and traveled to various locations for sound design. This resulted in unique, funny videos that stand out and quickly became Ally’s most successful social campaign ever.

Agency: Grey New York 

Roles: Senior Copywriter   I Content Strategy   I Production and Edit oversight   I Props   I Set Design   I Creative Direction