Ally Bank | Do It Right
ABOUT THE PROJECT
Ally wanted to find a fun and interesting way to bring their "Do It Right" platform to life by encouraging people to share how they do life right.
My team developed the Do It Right contest, challenging people to show off how they #DoItRight. We created a series of stop motion videos, each showcasing a different type of life hack, everything from how to fix broken makeup and clean your jewelry to getting rid of sneaker odor and the secret to perfect iced coffee.
Agency: Grey New York
Roles: Senior Copywriter I Content Strategy I Production and Edit oversight I Set Design I Creative Direction
